OUR WORK
The STRAT Hotel, Casino & Tower Rebrand
Client: The Stratosphere
Industry: Gaming
Services: Full rebrand
The challenge
The STRAT is a Las Vegas landmark competing in one of the most saturated paid-media markets in the country. The 2023 brand flight delivered reach but underperformed on outcomes — Display ROAS at 0.86×, Social ROAS at 0.90×. The brief for 2024 was direct: hold total brand investment flat, but make every channel measurably accountable.
The approach
We built a unified brand platform — "You Don't Know Strat" — and extended one creative system across TV, CTV, paid social, paid display, and digital out-of-home. Three shifts defined the flight: one creative idea executed everywhere, the media mix reweighted toward Social as the primary conversion driver, and CTV held as the upper-funnel anchor at a 98% completion rate.
The result
Total attributed revenue grew from $49,805 to $191,635 — a 3.85× lift on flat spend. Social ROAS climbed from 0.90× to 5.88×. Display ROAS more than doubled, moving from below break-even into clearly profitable territory. CTV maintained best-in-class video completion at $0.04 CPCV.
Same budget. Sharper platform. Four times the return.
Building a New Brand and Digital Foundation From the Ground Up
Client: The Sculpted Life Co.
Industry: Body Contouring and Wellness
Services: Brand identity, logo design, website development, booking integration, local search, social media, email setup and Meta advertising
The challenge
The Sculpted Life Co. was a new boutique body contouring studio preparing to open in Las Vegas. The business needed more than a logo and a website. It needed every part of its digital presence built, connected and ready to support the customer experience.
Potential clients needed to understand the treatments, trust the business, find it online and easily book an appointment.
The approach
We created the brand and its digital foundation from the ground up, starting with the logo and visual direction for a look that felt polished, welcoming and different from a traditional med spa.
From there, we developed a website that clearly explains the studio’s services and gives visitors a direct path to booking. We also assisted in set up and integrated the booking platform so appointments, consultations and client information could be managed in one place.
The full launch included:
Logo and visual brand direction
Website strategy, design and development
Website content and service messaging
Booking-engine setup and integration
Google Business Profile
Yelp business profile
Business email setup
Social media strategy and content
Meta advertising
Analytics and search visibility foundations
The result
The Sculpted Life Co. launched with a complete, cohesive digital presence instead of a collection of disconnected platforms.
The brand now has a professional home online, a clear way for potential clients to learn about its services and a booking process that turns interest into appointments. Social media, local search, email and advertising all work together to support visibility and continued growth.
This wasn’t just a website launch. It was the creation of the marketing foundation the business needed to open its doors and start building a client base.
Creating a Connected Digital Presence for an Established Chiropractic Practice
Client: Valencia Sports & Family Chiropractic
Industry: Chiropractic and Personal Injury Care
Services: Website development, local search, Google Business Profile, Yelp, business email and social media
The challenge
Valencia Sports & Family Chiropractic had years of experience and a strong commitment to patient care, but its digital presence needed to better represent the practice.
The goal was to create a professional, trustworthy online foundation that made it easier for potential patients, attorneys and referral partners to understand what makes the practice different and take the next step.
The approach
I developed a new website focused on clarity, credibility and accessibility. The content highlights the practice’s experience, doctor-led approach, personal injury services and bilingual support without making the site feel overly clinical or difficult to navigate.
The website became the central piece of a larger digital foundation that included:
Website strategy, design and development
Service messaging and website content
Google Business Profile
Yelp business profile
Business email setup
Social media strategy and content
Local search and analytics foundations
Each platform was built to reinforce the same message and give patients a consistent experience wherever they found the practice.
The result
Valencia Sports & Family Chiropractic now has a connected digital presence that better reflects the experience and care provided inside the practice.
Potential patients can find the business through search, learn about its services, understand what sets it apart and easily make contact. The practice also has a stronger foundation for ongoing social media and local visibility.
The finished website was important, but the larger value was connecting all the pieces around it so the practice could show up professionally and consistently online.