HOW WE WORK WITH YOU
Most businesses don't need more freelancers — they need a marketing leader who can set the direction and the team to actually execute it. Here's what that looks like in practice.
THREE WAYS TO WORK TOGETHER
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FRACTIONAL CMO
Ongoing senior marketing leadership for growing businesses that need strategic direction and accountable execution — without the cost of a full-time hire.
I integrate with your team as your marketing leader: setting strategy, managing the work, holding vendors accountable, and reporting results directly to you each month.
You get:
Quarterly marketing strategy + roadmap
Weekly leadership and team oversight
Vendor + agency management
Monthly performance reporting
Direct access to me, not an account manager
Best for: Growing businesses that have outgrown DIY marketing but aren't ready to hire a full-time marketing leader. If marketing is happening but it's reactive, inconsistent, or eating your week — this is for you.
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MARKETING AUDIT + ROADMAP
A defined-scope engagement where I look at your marketing top to bottom, tell you what's actually working, and give you a clear plan for what to do next — with or without me.
Think of it as a marketing reality check from someone who's been in your shoes and built marketing from the ground up.
You get:
Full review of your brand, website, social, email, and content
A look at how you stack up against your competitors
A 90-day action plan with clear priorities and next steps
Recommendations on tools, vendors, and where to invest first
A working session to walk through everything together
Best for: Business owners who feel like their marketing isn't pulling its weight but aren't sure where to start. If you're spending money on marketing and not sure it's working — this gives you answers.
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PROJECT BASED EXECUTION
When you know what needs to get done but don't have the time, team, or know-how to do it right. I bring senior-level direction and the right people to deliver — without the overhead of a full agency retainer.
Common projects include:
Rebrands + brand identity refreshes
Graphic design services
Digital strategy with paid media and organic social
Website builds and redesigns
Campaign launches + go-to-market support
Content systems and editorial planning
Photo + video production
Best for: Business owners with a clear project in mind — a rebrand, a new website, a launch — who want it done right the first time, without managing it themselves.
WHAT YOU GET WHEN YOU WORK WITH ME
25+ years
Leading marketing across hospitality, gaming, entertainment, and beyond.
VP-level experience
Building and managing high-performing marketing teams at scale.
A trusted network
Of designers, developers, photographers, and specialists — ready when you need them.
Senior judgment
On every deliverable. No hand-offs to junior staff. No surprises.
HOW WE WORK TOGETHER (THE 4 D’S)
01. Discover
A 60-minute conversation to understand your business, your goals, your team, and where marketing fits into the bigger picture. No pitch — just listening.
02. Diagnose
We identify what's working, what's broken, and where the biggest opportunities live. This becomes a paid audit or a working session, depending on engagement type.
03. Direct
You get a clear roadmap with priorities, owners, and timelines. You decide whether my team executes, your team does, or we work together.
04. Drive
Ongoing execution with weekly check-ins and monthly performance reviews. We measure what matters and adjust as the business evolves.
Every engagement starts with a 20-minute conversation — no pitch, no pressure. Tell me a little about your business and what you're trying to figure out, and I'll be in touch within one business day.
Prefer to talk live? kim@kreativeinsight.com · 702.706.7599