Our Services
Senior marketing leadership, brand and creative direction, and campaign execution — for growing businesses and
established properties alike.
I work with two kinds of clients: growing businesses that need senior marketing leadership without a full-time hire, and established casinos, tribal gaming properties, and hospitality groups that need sharp creative execution and campaign support.
Same standards. Same senior thinking. Different playbooks — because a small business and a tribal gaming property don't need the same thing.
From boutique brands to gaming properties
BRAND // STRATEGY // EXECUTION //
BRAND // STRATEGY // EXECUTION //
BRAND // STRATEGY // EXECUTION // BRAND // STRATEGY // EXECUTION //
Our
CAPABILITIES
-
✦ Brand identity + rebrands
✦ Creative direction
✦ Graphic design
✦ Photography + video direction
✦ Copywriting
✦ Brand standards + style guides -
✦ Promotional campaign design (print, digital, on-property)
✦ Direct mail programs (tier-based offer variants)
✦ Grand openings + launches
✦ Event marketing support
✦ Print production management
✦ On-property TV + digital signage creative
✦ Regulated-industry compliance (gaming, hospitality) -
✦ Fractional CMO engagements
✦ Marketing audits + roadmaps
✦ Brand positioning + market analysis
✦ Go-to-market planning
✦ Team + vendor management
✦ KPI development + performance reporting
✦ Loyalty program strategy -
✦ Website strategy + development
✦ Paid media (Meta, Google, programmatic)
✦ Organic social strategy
✦ Email marketing + automation
✦ Local SEO
✦ Content systems
✦ Marketing analytics + reporting
Senior creative and
campaign execution
for established
Gaming properties
With 19 years leading marketing across 10 casino properties and 70+ taverns, I know how gaming and hospitality marketing actually works — the tight promotional calendars, the vendor coordination, the compliance requirements, and the pace of a live property.
I bring that experience to properties that need sharper creative execution, mid-stream agency transitions handled cleanly, or a strategic partner who's been in the seat.
promotional CAMPAIGN DESIGN
Monthly promotional creative across print,
in-house TV, social, web, email, and direct mail. Copywriting, design direction, vendor coordination.
Best for: Marketing teams that need dependable senior-level creative on a continuous promotional calendar.
REBRANDS + BRAND REFRESHES
Full brand identity work built to hold up across print, on-property, digital, and campaign creative. Includes brand standards documentation and rollout support.
Best for: Properties refreshing an aging brand, or opening a new venue that needs a full identity system.
FRACTIONAL MARKETING PARTNER
Senior marketing strategy and creative direction for properties without a full in-house team — or as an extension of the team you have.
Best for: Properties in transition, ramping a new marketing function, or bridging between agency partners.
Why work with me
TWO+ DECADES IN THE SEAT
Over 20 years leading marketing inside one of Las Vegas's largest gaming and entertainment companies — including 10 casinos and 70+ tavern venues. I've built the teams, run the calendars, and delivered the results I'm now brought in to help others deliver.
01.
senior judgement on every deliverable
No hand-offs to junior staff. No account manager between us. When you hire me, you get me — on strategy, on creative, and on the work itself.
02.
BUILT FOR BOTH ENDS OF
THE SPECTRUM
Whether you're a growing business figuring out marketing for the first time or a gaming property running a full promotional calendar, I bring the same standards. Different playbooks, same rigor.
03.
A TRUSTED NETWORK WHEN YOU NEED IT
Designers, developers, photographers, and specialists I've worked with for years — ready to plug in when a project calls for it. You get the network without managing the network.
04.
Every engagement starts with a 20-minute conversation — no pitch, no pressure. Tell me a little about your business
and what you're trying to figure out, and I'll be in
touch within one business day.
Kim@KreativeInsightMarketing.com
702.706.7599
