BUILT & BRANDED
Marketing a business looks very different when you're the one responsible for the results.
I recently joined Danielle Perea of Golden Hour Co. Digital Agency and Callie Morgan of Ophira Photography on the Built & Branded Podcast to talk about the reality of marketing — what it actually looks like day-to-day, what's changed, and what most business owners don't realize until they're deep in it.
Three different perspectives, one shared truth: marketing isn't as straightforward as people think, and it's evolving faster than most businesses can keep up with.
We cover what's actually working right now, where small business owners tend to get it wrong, and how marketing truly functions as a system when you're building something long-term.
If you're a business owner or marketing professional, this one's for you.
THE GOOD WORK CLUB
In this episode of The Good Work Club, I share my journey through 27 years in corporate marketing, the transition into entrepreneurship, and how my definition of success has changed over time.
We talk about leadership, marketing chaos, work-life balance, motherhood, and what it really looks like to step away from stability to build something of your own. It was a genuine and personal conversation about career growth, life shifts, and creating a life that feels fulfilling both professionally and personally.
OFF THE BRIEF
What does it look like to build a people-first agency in an industry built on hustle and in an era defined by AI?
I recently joined Kristen Nielsen of Copper Canvas on the Off The Brief podcast to talk about leaving a long corporate career in gaming and hospitality to build Kreative Insight Marketing on my own terms, and how I think about flexibility, team structure, and burnout now that I’m the one setting the rules.
We cover how corporate culture shapes (and sometimes breaks) the people inside it, what it actually takes to run an agency without defaulting to the always-on model, and where AI fits in — not as a replacement for people, but as a tool that lets them do better work with less burnout.
An honest conversation about work, well-being, communication, and what a modern agency can look like when it’s built intentionally.