BUILT & BRANDED

Marketing a business looks very different when you're the one responsible for the results.

I recently joined Danielle Perea of Golden Hour Co. Digital Agency and Callie Morgan of Ophira Photography on the Built & Branded Podcast to talk about the reality of marketing — what it actually looks like day-to-day, what's changed, and what most business owners don't realize until they're deep in it.

Three different perspectives, one shared truth: marketing isn't as straightforward as people think, and it's evolving faster than most businesses can keep up with.

We cover what's actually working right now, where small business owners tend to get it wrong, and how marketing truly functions as a system when you're building something long-term.

If you're a business owner or marketing professional, this one's for you.

THE GOOD WORK CLUB

In this episode of The Good Work Club, I share my journey through 27 years in corporate marketing, the transition into entrepreneurship, and how my definition of success has changed over time.

We talk about leadership, marketing chaos, work-life balance, motherhood, and what it really looks like to step away from stability to build something of your own. It was a genuine and personal conversation about career growth, life shifts, and creating a life that feels fulfilling both professionally and personally.