PORTFOLIO SNAPSHOTS
Every brand has a story and results speak louder than promises. From casino rebrands to digital strategy overhauls, here’s a look at how I’ve helped transform properties, campaigns, and teams into growth engines. Each case study shows the challenge, our approach, and the measurable results that followed.
The STRAT Hotel, Casino & Tower Rebrand
Client Snapshot: The STRAT Hotel, Casino & Tower, a Las Vegas landmark.
Challenge: The property’s brand identity had become outdated, limiting growth and appeal.
Approach: I led the creative and digital rebrand strategy, aligning identity, property-wide creative, and digital presence into one cohesive story.
Result: The STRAT relaunched as a revitalized destination, earning renewed interest from locals and tourists, stronger market positioning, and measurable increases in engagement across all platforms..
Takeaway: Legacy brands can feel brand new with the right balance of strategy and execution.
Entertainment Marketing Campaigns
Client Snapshot: Laughlin Event Center & Edge Pavilion – multiple venues with headline talent.
Challenge: Large-scale acts like Rod Stewart, Journey, and Tim McGraw required integrated marketing to maximize ticket sales.
Approach: I directed multi-channel campaigns across PR, digital, social, and paid media, leveraging creative storytelling and audience segmentation.
Result: Multiple sold-out shows, widespread media coverage, and repeat partnerships with top-tier artists.
Takeaway: Cross-channel campaigns can transform a concert into a cultural moment.
One Card Player’s Club Program
Client Snapshot: Golden Entertainment – 10 casinos and 70+ taverns.
Challenge: The company needed one loyalty system to unify very different customer bases: tavern guests and casino players.
Approach: I directed the creative and communication rollout of a single-card program, ensuring new brand consistency across digital, social, print, and in-property touchpoints.
Result: Loyalty adoption surged, guest engagement increased across multiple properties, and brand affinity grew stronger and guests gambled at our properties they may not have prior to using the same card.
Takeaway: A loyalty program can be more than perks. It’s a bridge across customer segments.
Multi Channel Digital Strategy
Client Snapshot: Golden Entertainment – 10 casinos, 70+ taverns, and entertainment venues.
Challenge: Build a comprehensive digital marketing strategy across diverse properties while adapting to shifting consumer behaviors.
Approach: I directed strategy across web, mobile, social, and apps; managed SEM/SEO and paid media; built CRM/loyalty integration; developed mobile apps and responsive sites.
Result: Improved direct bookings, stronger conversion rates, scalable frameworks adopted portfolio-wide, and high-performing teams built for long-term success.
Takeaway: A well-executed digital ecosystem creates lasting competitive advantage across an entire portfolio.