PORTFOLIO SNAPSHOTS

Every brand has a story and results speak louder than promises. From casino rebrands to digital strategy overhauls, here’s a look at how I’ve helped transform properties, campaigns, and teams into growth engines. Each case study shows the challenge, our approach, and the measurable results that followed.

The STRAT Hotel, Casino & Tower Rebrand

Client Snapshot: The STRAT Hotel, Casino & Tower, a Las Vegas landmark.

Challenge: The property’s brand identity had become outdated, limiting growth and appeal.

Approach: I led the creative and digital rebrand strategy, aligning identity, property-wide creative, and digital presence into one cohesive story.

Result: The STRAT relaunched as a revitalized destination, earning renewed interest from locals and tourists, stronger market positioning, and measurable increases in engagement across all platforms..

Takeaway: Legacy brands can feel brand new with the right balance of strategy and execution.

Comparison of promotional materials for a Brad Paisley concert at Laughlin Event Center. The top row shows the 'Before' designs with a simple photo of Brad Paisley in a cowboy hat, while the bottom row displays the 'After' designs featuring a vibrant image of Rod Stewart with large, glittery gold text of his name, and concert details.

Entertainment Marketing Campaigns

Client Snapshot: Laughlin Event Center & Edge Pavilion – multiple venues with headline talent.

Challenge: Large-scale acts like Rod Stewart, Journey, and Tim McGraw required integrated marketing to maximize ticket sales.

Approach: I directed multi-channel campaigns across PR, digital, social, and paid media, leveraging creative storytelling and audience segmentation.

Result: Multiple sold-out shows, widespread media coverage, and repeat partnerships with top-tier artists.

Takeaway: Cross-channel campaigns can transform a concert into a cultural moment.

Comparison of promotional materials before and after redesign. The top row shows original flyers with $1,000 new member bonuses and casino prizes. The bottom row shows redesigned flyers offering 500,000 points for various rewards, with updated visuals and branding.

One Card Player’s Club Program

Client Snapshot: Golden Entertainment – 10 casinos and 70+ taverns.

Challenge: The company needed one loyalty system to unify very different customer bases: tavern guests and casino players.

Approach: I directed the creative and communication rollout of a single-card program, ensuring new brand consistency across digital, social, print, and in-property touchpoints.

Result: Loyalty adoption surged, guest engagement increased across multiple properties, and brand affinity grew stronger and guests gambled at our properties they may not have prior to using the same card.

Takeaway: A loyalty program can be more than perks.  It’s a bridge across customer segments.