5 Free SEO Tools Every Business Owner Should Use

Sep 16

Written By Kim Ast

SEO can feel like learning a new language and one that Google keeps changing. But here’s the thing: you don’t need a giant budget to make your business more visible online.

The right free SEO tools can help you figure out what your audience is searching for, see how your website is performing, and even give you clear steps to improve. Here are five I recommend to every client.

Google Search Console

Think of Google Search Console as your direct line to Google.
It tells you:

Which keywords are driving traffic
Any site errors that are hurting rankings
How often your site shows up in search results

Pro tip: Check your “Queries” report monthly to spot keyword opportunities.

Google Analytics

Want to know if your marketing is working? Google Analytics shows:

Where visitors come from
Which pages they visit most
How long they stay on your site

This data helps you focus on what’s working and fix what’s not.

Ubersuggest

Ubersuggest is a keyword research tool that gives you:

Search volume
Competition level
Content ideas

Pro tip: Look for keywords with medium volume and low competition for the best chance to rank.

Answer the Public

This tool visualizes the actual questions people are asking about your topic.
Perfect for generating blog and social content ideas that directly answer your audience’s needs.

Yoast SEO (For WordPress Users)

If your site runs on WordPress, Yoast SEO is a plugin that:

Checks your content for keyword use
Suggests readability improvements
Helps you optimize meta descriptions and titles

You don’t have to do all of SEO at once — just start with one tool, get comfortable, then add another. Over time, these small improvements will add up to big gains in visibility.

Want a step-by-step SEO plan for your business? Let’s set up a free call and I’ll walk you through it.

Kim Ast